Illustration

Created illustration and visual design assets for editorial and digital campaigns, bringing greater consistency across a wide range of styles and formats. The work was structured to improve reuse, readability, and continuity across assets.

Content challenge

The asset library covered different styles and use cases, which made consistency difficult.

Visual approach

I organized the work into a clearer system based on content needs and campaign use.

Outcome

This created a more cohesive set of assets for both editorial and digital campaign applications.

Challenge

The portfolio spanned many styles and needed a coherent narrative thread.

Decision

I organized work by storytelling intent rather than medium, so viewers could read artistic intent.

Impact

Built a clearer body of work used across editorial and digital campaigns.