Motion Design

Designed motion assets for digital campaigns across on site and social formats, creating loops, stings, and editorial cuts that refreshed legacy brand expression and strengthened campaign presence. The work helped make brand content more immediate, recognizable, and engaging.

Brand context

Legacy assets lacked energy and did not create a strong or consistent brand impression.

Creative approach

I built concise motion pieces that improved pacing, reinforced brand cues, and made campaign content easier to absorb.

Impact

The work supported stronger engagement across campaign channels.

Challenge

Saatchi needed motion pieces that felt contemporary while still supporting clarity and navigation.

Decision

I built short looping narratives tuned for fast comprehension in digital campaign contexts.

Impact

Delivered motion assets that contributed to engagement across a 2M+ audience.