Design Challenge

Revamping a cluttered office - look familiar?

The intricacies of strategic planning on user experience go beyond mere material replacements or carpet selections.

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Explore the interactive journey of harmonizing employee needs (safety, lifestyle, collaboration) with company objectives (innovation, customer engagement) to elevate motivation and productivity.

What we've done

1. Strategic Discovery

2. Create Flexibility Systems

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5 Steps for Strategic Planning Workflow

1. Understand Business Goals & Revenue Drivers

# Research company financials, revenue sources, and monetization models to align design impact.

# Identify key business objectives, growth opportunities, and success metrics.

Problem Breakdown: Identify what drives the business and how the project aligns with revenue growth, cost reduction, or market expansion.

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2. Research User Insights & Market Context

# Analyze user data, pain points, and behavioral trends from both global and local perspectives.

# Identify patterns from competitor benchmarks and industry best practices to enhance the user experience.

Information Structuring: Organize insights into key opportunity areas.

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3. Draft Data & Identify Key Patterns

# Collect and process qualitative and quantitative data (user analytics, A/B test results, heatmaps, feedback).

# Categorize insights into user flows, behavioral trends, and design improvements.

Problem Breakdown: Validates assumptions and ensures solutions are grounded in user behaviors.

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‍4. Visualize Insights & Design Logic

# Convert research insights into data visualizations.

# Use storytelling techniques to illustrate user needs, pain points, and the proposed experience.

Design Solution Output: Transform findings into clear visual structures that communicate the project’s direction effectively.

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5. Finalize Design

# Define the experience strategy, linking business goals with user-centered design solutions.

# Structure the narrative as Current State → Problem → Solution → Future Vision.

Storytelling Approach: Present insights in a way that connects user pain points to the business impact, making the solution compelling and actionable.

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2. Redesign & optimization

Rethink work modes: Individual, Collaborative, and Social, to foster productivity and synergy

Create an on-site space for focused work, another for collaboration with minimal distractions, and additional spaces for socialization—all interconnected by seamless digital experiences

Ideation

I shifted my focus from individual contributions to envisioning user flows, enabling the development of a coherent navigation framework for a seamless user experience. Moreover, I emphasize the significance of workplace strategy and how it resonates with users.

By prioritizing the meaning of workplace strategy and its impact on users, I've created a meaningful and positive journey for stakeholders and leadership.

Final design

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Takeaways

Strategic Lessons from Complex Projects

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‍Navigating Stakeholder Complexity is a Skill
Enterprise projects involve multiple decision-makers—from C-level decision makers to compliance teams. Balancing perspectives while maintaining design integrity is critical. Proactively communicate trade-offs and frame design decisions around business impact.  

Research is More Than Just Users—It’s About Systems
Enterprise design requires understanding systems, technical constraints, and compliance policies. Early on assessment can ensure feasibility and avoid costly redesigns.  

Execution Speed Matters More Than Perfection  
Agile execution is key. Prioritize phased rollouts, fast validation cycles, and scalable frameworks to drive impact efficiently.