Originally developed for hospital burn care, our skincare harnesses the restorative power of raw honey and botanicals, providing soothing relief and healing for even the most sensitive skin.

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Meadowlake Farm Skincare started in 2005 in Ohio, USA. It's a small honeybee farm that makes skincare products from raw honey, beeswax, and other organic ingredients, using no commercial bases.

Founders Sally and Joel combined their passions for organic beekeeping and natural skincare. Sally is a cosmetic chemist who began experimenting with honey-based salves that grew into today's product line. You can find honey in many skin care products, but you will not find formulas that maximize its chemistry like Meadowlake Farm does.

Sally’s vision for the farm is not just about skincare—it’s about education and global impact. She writes on the product website about the damage that synthetic skincare products can cause and how modern ingredients have negatively affected this generation's health. Meadowlake Farm’s products, on the other hand, remain committed to natural, organic, and wild raw materials, offering an alternative that is both beneficial and sustainable.

The analysis aims to review the existing platform and leverage its elements to promote the website; redesign the website aims to help more people understand the value of the products and reflect on the significance of skincare ingredients.

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Key Goals

• # Simplify site navigation for seamless user journeys
• # Showcase Meadowlake’s natural ingredients and farm story
• # Enhance mobile experience for on-the-go customers
• # Improve SEO and accessibility to reach a wider audience

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Product Audit

🎯 Product Descriptions: Many descriptions lack depth, failing to communicate product benefits and usage effectively

💡 Recs: Standardize descriptions to highlight key ingredients, benefits, and unique selling points

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🎯 SEO Gaps: Missing or unoptimized meta descriptions and alt texts on product pages

💡 Recs: Optimize titles, descriptions, and alt texts to boost search visibility and enhance accessibility

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🎯 Categories & Navigation: Overlapping categories and duplicated products confuse users and clutter the navigation

💡 Recs: Reorganize product categories into clear segments (e.g., Facial, Eye Care, Body Care) to streamline user experience

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🎯 Customer Reviews & FAQs: Products have long reputation among customers but lack of trust-building elements such as reviews, FAQs, and user testimonials on product pages

💡 Recs: Integrate customer reviews and FAQs to build credibility and improve conversion rates

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Conclusion

‍The content and product audit highlights key areas for refinement to create a more informative, visually engaging, and SEO-optimized website that aligns with Meadowlake Farm Skincare’s brand identity

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💡 Checkout Design: A user-friendly, efficient checkout process minimizes steps and offers guest checkout to reduce cart abandonment. Clear steps (Shipping, Delivery, Payment) guide the user, ensuring a smooth experience.

💡 Payments: Provide seamless, secure payment options with multiple methods. Display trusted payment icons to build customer trust and offer a secure checkout environment.

💡 Shipping and Logistics: Display upfront shipping information, including costs, delivery estimates, and a $75 free shipping incentive. Integrate tracking solutions to keep customers informed and enhance the post-purchase experience.

💡 Taxes: Automatically calculate taxes based on the customer’s location, and show them during checkout to improve transparency on total costs.

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